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Success starts with a strategic concept, backed by copy that speaks directly to your target market.

That's the Write Idea. It's not magic, but it does require the proven experience of professional who captures your message with the concept, headline, visual, and copy to capture attention and get results. 


Multi-media advertising/marketing on a single project or full campaign basis: 

  • Advertising, corporate communications, direct response, video scripting, short & long form copywriting / editing. 


  • AT&T, BioLab, Burger King, Dow Chemical, Fruehauf Trailers, Georgia-Pacific, GM Corporate, Isolyser Medical, National Bank of Detroit, Simmons Mattress, United Correctional Managed Care, Whirlpool Corporation

Creative brochure solution for Simmons Mattress company, avoiding the typical "box" mattress images with light-hearted illustrations that emphasize the product benefits.

Simmons Mattress Brochure.JPG
Wine Storage Vault Ad_edited.jpg

Wine Storage Vault introductory and benefit print advertising

The Write Idea: Recent Books

One Ad Became a Powerful Image

NBD's request for an ad promoting their auto loans transformed through conceptual thinking into NBD Loan Zone, that positioned the bank as "the place to find loans for any good reason."

The image worked in print, TV, radio, bank signage and worked for mortgages, boat loans, home equity loans as well ans auto loans, putting NBD front of mind in the market with a memorable image and message.

and enjoy below.

NBD Loan Zone_edited_edited.jpg
The Write Idea: Welcome
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