PORTFOLIO

The Business of Being a Writer:
Creative Advertising Concepts, Copy & Design

  • Creative Copy Director serving Fortune 500 clients; managed $50 million creative group print, broadcast,video

  • Targeted advertising, merchandising, corporate communications, direct response, training, trade shows and related print materials.

  • Founded and managed full-service boutique creative agency generating special projects for Fortune 500 and mid-size companies

  • Clients included: AT&T, BellSouth, BioLab, Burger King, Ciscura Infusion Services, Dow Chemical, Fruehauf Trailers, Georgia-Pacific, GM Corporate, Invesco Financial, Isolyser Medical, Jackson EMC, National Bank of Detroit, Prudential Bank, Simmons Mattresses, United Correctional Managed Care, Wachovia, Whirlpool Corporation

 
Simmons Mattress Brochure.JPG

Creative brochure solution for Simmons Mattress company, avoiding the typical "box" mattress images with light-hearted illustrations that emphasize the product benefits.

If I Lived in series.JPG

Children's book series, introducing language & culture for elementary grades; Library Journal recommendation; chosen by U.S. Armed Forces for overseas bases.