The Business of Being a Writer:
Creative Advertising Concepts, Copy & Design

  • Creative Copy Director serving Fortune 500 clients; managed $50 million creative group print, broadcast,video

  • Targeted advertising, merchandising, corporate communications, direct response, training, trade shows and related print materials.

  • Full-service boutique creative agency generated special projects for Fortune 500 & mid-size companies

  • Clients: AT&T, BioLab, Burger King, Ciscura Infusion, Dow Chemical, Fruehauf Trailers, Georgia-Pacific, GM Corporate, Isolyser Medical, Jackson EMC, National Bank of Detroit, Prudential Bank, Simmons Mattresses,

  • United Correctional Managed Care, Whirlpool Corporation

  • Contributing Editor for varied publications including Sarasota Magazine, House Trends and special projects.

Creative brochure solution for Simmons Mattress company, avoiding the typical "box" mattress images with light-hearted illustrations that emphasize the product benefits.

Simmons Mattress Brochure.JPG
Wine Storage Vault Ad_edited.jpg

Wine Storage Vault introductory and benefit print advertising


A client's request for a one-off auto loan ad led to the successful "Loan Zone" campaign (print series, TV, radio, bank, signage) that positioned NBD as the "place with loans for any good reason."

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