PORTFOLIO

The Business of Being a Writer:
Creative Advertising Concepts, Copy & Design

  • Creative Copy Director serving Fortune 500 clients; managed $50 million creative group print, broadcast,video

  • Targeted advertising, merchandising, corporate communications, direct response, training, trade shows and related print materials.

  • Full-service boutique creative agency generated special projects for Fortune 500 & mid-size companies

  • Clients: AT&T, BioLab, Burger King, Ciscura Infusion, Dow Chemical, Fruehauf Trailers, Georgia-Pacific, GM Corporate, Isolyser Medical, Jackson EMC, National Bank of Detroit, Prudential Bank, Simmons Mattresses,

  • United Correctional Managed Care, Whirlpool Corporation

  • Contributing Editor for varied publications including Sarasota Magazine, House Trends and special projects.

Creative brochure solution for Simmons Mattress company, avoiding the typical "box" mattress images with light-hearted illustrations that emphasize the product benefits.

Simmons Mattress Brochure.JPG
Wine Storage Vault Ad_edited.jpg

Wine Storage Vault introductory and benefit print advertising

 

A client's request for a one-off auto loan ad led to the successful "Loan Zone" campaign (print series, TV, radio, bank, signage) that positioned NBD as the "place with loans for any good reason."

NBD Loan Zone_edited_edited.jpg